Доклад конференции
ОСОБЕННОСТИ КРЕОЛИЗАЦИИ КОНТЕНТА В ИСПАНСКОЙ РЕКЛАМНОЙ КОММУНИКАЦИИ
2022
The report examines the manipulative potential of video-verbal texts in the current marketing discourse and identifies the nuances of building a successful advertising strategy, taking into account the visualization and spectacularization of any given product. The expediency of the study is due to the need for a comprehensive understanding of the features of the functioning of creolized elements used for the image promotion of an advertising object in Spanish marketing communication.
Цитирование
Список литературы