Доклад конференции
ОСОБЕННОСТИ КРЕОЛИЗАЦИИ КОНТЕНТА В ИСПАНСКОЙ РЕКЛАМНОЙ КОММУНИКАЦИИ
2022
The report examines the manipulative potential of video-verbal texts in the current marketing discourse and identifies the nuances of building a successful advertising strategy, taking into account the visualization and spectacularization of any given product. The expediency of the study is due to the need for a comprehensive understanding of the features of the functioning of creolized elements used for the image promotion of an advertising object in Spanish marketing communication.
Якушкина К. В., Дектерев С. Б., Овсянников А. О. ОСОБЕННОСТИ КРЕОЛИЗАЦИИ КОНТЕНТА В ИСПАНСКОЙ РЕКЛАМНОЙ КОММУНИКАЦИИ. 2022;:228-231.
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