Доклад конференции
ВЕРБАЛЬНЫЙ И ВИЗУАЛЬНЫЙ КОМПОНЕНТЫ РЕКЛАМНОГО НАРРАТИВА
2022
The article discusses the advertising texts of the Lufthansa company, created on the basis of a single strategy for advertising a product (service). The content of the advertising narrative in this case is considered as a certain story, which is presented both in the visual and verbal parts of the texts under study.
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Список литературы