Доклад конференции

ВЕРБАЛЬНЫЙ И ВИЗУАЛЬНЫЙ КОМПОНЕНТЫ РЕКЛАМНОГО НАРРАТИВА

М. Н. Гузь, Н. В. Пигина
2022

The article discusses the advertising texts of the Lufthansa company, created on the basis of a single strategy for advertising a product (service). The content of the advertising narrative in this case is considered as a certain story, which is presented both in the visual and verbal parts of the texts under study.

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