Доклад конференции
Event Marketing: strategies, implementation, development
I. L. Shardin
2024
Цитирование
Список литературы
1. Shumovich, A. V. (2006) Magnificent events: technologies and practice of event-management / A. V. Shumovich. - Mann, Ivanov and Ferber.
2. Luneva E. A. (2010) History of development of event marketing and the essence of the concept of event in entrepreneurial activity. https://cyber- leninka.ru/article/n/istoriya-razvitiya-sobytiynogo-marketinga-i-suschnost-pon- yatiya-event-v-predprinimatelskoy-deyatelnosti
3. Samusenko A. V. (2016) Features of event marketing. https://cyberlen- inka.ru/article/n/osobennosti-sobytiynogo-marketinga
4. Manikhin A. A. (2010) The concept, essence and advantages of event marketing. https://cyberleninka.ru/article/n/ponyatie-suschnost-i-preimuschest- va-sobytiynogo-marketinga
5. Bondarenko V. A., Ivanchenko O. V. (2017) The role of event marketing in building relationships with the target audience. https://cyberleninka. ru/article/n/rol-sobytiynogo-marketinga-v-postroenii-otnosheniy-s-tselevoy-au- ditoriey